Built by someone who’s lived the problem.

Just as 'Glass Box' engineering makes code transparent and inspectable, Glass Box Strategy makes brand strategy transparent and enforceable. We are the system of record for brand strategy, moving beyond the 'Black Box' of traditional agencies.

Founded by Jonathan Lum after 20 years at Amazon, Deloitte, network and independent agencies (BBDO, Goodby, Silverstein & Partners, ICF Olson), Glass Box Strategy was built by practitioners who have lived the problem. We believe strategy should be a capability you build, not a service you buy forever.

The belief:

Brand strategy should be a capability you build, not a service you buy forever.